About Pearlwood

About Pearlwood

Pearlwood is an umbrella organization for film makers in Uganda and following a formal understanding amongst the different guilds on 19th November 2018, it was also adopted as a trademark/brand for Uganda’s film industry. Guilds are semi-autonomous member based organizations.

 

As a consortium, Pearlwood comprised of 7 Guilds with 365 members across the country with approximately 400 films produced and assigned to the organization. The guilds here mentioned include but not limited to:

  • Association of Film Actors Uganda Limited (Actors Guild)
  • Association of Cinematographic Exhibitors Limited (Exhibitors Guild)
  • Association of Core Film Producers Uganda Limited (Producers Guild)
  • Cinematographers Guild
  • Writers Guild
  • Editors Guild

 

Vision

Building the next African film capital.

 

Mission

Uniting film-makers for socio-economic development across the Film Value Chain.

 

On-Going Activities

  1. The core activity is mobilizing filmmakers in Uganda to collectively manage their rights and interests for sustainable growth. In execution of this obligation, Pearlwood manages the national digital database for the film sector in Uganda.
  2. Identifying strategic partnerships such as the recent MTN Uganda, YOTV Channels and Pearlwood consortium that birther Kibanda Xpress (a prototype) introducing digital distribution of films in Uganda so as to grow and develop a sustainable and prosperous film industry in Uganda and abroad.
  3. Contributing to the wellbeing of society through production, promotion and distribution of films based on annual themes where best participants and films are celebrated at the annual Pearlwood Awards and Festival.  See the 1st Pearlwood Awards 2020 & Launch of FOR HER 2021 theme.
  4. Pearlwood has also partnered with SELAM (a Swedish INGO), Uganda Musicians Association (UMA) and Foundation for Human Rights Initiative to implement the Pan African Network for Artistic Freedom (PANAF) in Uganda and Africa at large; in advocacy for artistic rights and freedoms.

Newly Elected Leaders of the film industry and Special Guests from the Ministry of Gender Labour & Social Develop, URSB and National Theatre pose for a photo during the Annual General Meeting on 22nd June 2022.

Pearlwood Board of Directors

  Name Office Sex Guild
1 Namatovu Aisha President General F Producers
Eunice Acan Board Member F Actors
2 Mzee BWANIKA JULIUS Executive Secretary M Producers
3 Ssegawa Julius Board Member M Exhibitors
4 Nsubuga Solomon Board Member M Actors
5 Abwalo Ruth Emegu Board Member F Actors
6 Lutakome Tony Board Member M Producers
7 Kawuma Musa Secretary M Actors

Pearlwood fundamental objective is to unite Film Makers for socio-economic development through collective management of their interests and rights across the Film Value Chain that includes Pre-production, Production, Post Production and Marketing (Exhibition and Distribution).

 

Film is a smart vehicle of ideology, a strong mobilization, information and communication tool with outstanding potential to provoke purposed discussion and action. As lately observed, anything appearing in films can easily penetrate into society. The process of the influence caused by films can be voluntary, involuntary, accidental, conscious or unconscious.