Pearlwood is the registered trademark for Uganda’s Film Market that was established and is managed by a partnership of Film producers, Video Jockeys & Publishers, Distributors, Exhibitors and Actor. The Producers Guild is at the helm of managing the trademark since by definition and roles; Film producers are at the focal point of film production and business and that’s why it goes without saying, “It affects everybody else in the same manner it affects the (film) producer.”
Pearlwood having been founded on November 19th 2018 and following an understanding with the different guilds; the trademark was adopted as the brand of Uganda’s Film Industry governed by the Constitution of Pearlwood.
The Film Guilds include but not limited to:
All guilds are independent organizations working together for the development of Uganda’s Film Industry regulated by the Constitution of Pearlwood that establishes a Pearlwood Board of Directors comprising of two delegates from each member guild.
Pearlwood Board of Directors
|1||Mr. Kayija Ukasha||VJs & Publisher||President General|
|2||Mzee Bwanika Julius||Producers||Speaker|
|3||Kizito Timothy Tabula (VJ Jingo)||VJs & Publisher||Board Member|
|4||Solomon Nsubuga||Actors||Board Member|
|5||Lutakome Tony Kayanja||Producers||Board Member|
|6||Kayemba Twaha Hajji||Exhibitors||Board Member|
|7||Ssegawa Julius||Exhibitors||Board Member|
|8||Siraje Ssebanyiga Moses (VJ Emmy)||Distributors||Board Member|
|9||Kaweesa Samuel||Distributors||Board Member|
|10||Nantongo Florence||Actors||Board Member|
In addition to uniting Film Makers to achieve socio-economic development, Pearlwood is best and leading in Film Production, Promotion, Exhibition and Distribution; and contributes to the wellbeing of society through making films based on annual themes were bests participants and films are celebrated at the annual Pearlwood Awards.
Film is a smart vehicle of ideology, a strong mobilization, information and communication tool with outstanding potential to provoke purposed discussion and action. As lately observed, anything appearing in films can easily penetrate into society. The process of the influence caused by films can be voluntary, involuntary, accidental, conscious or unconscious.
Uganda’s Film Background
Uganda’s film industry can be traced as far as 1893 when the first movie was produced. Fast forward to the 1960s, here came the Kayayu Film Players and thereafter in the 1980s, the “Obwavu Musolo” by Kyeswa and in mid 1980s, the unforgettable TV drama, “That’s Life Mwatu” by the Ebonies. From 2000 to 2010, several movies have branded the film market bringing about a momentous natural passion and growth in the sector.
In 2006, Uganda was blessed with the Copyright and Neighbouring rights Act 2006 that was well regulated in 2010 that is, Copyright and Neighbouring Rights Regulations 2010. These birthed an audiovisual Collecting Society (the 1st of its kind in Africa) that is, Uganda Federation of Movie Industry.
Like any other growing industry, Uganda’s film sector has been plagued by numerous challenges, including lack of funding, Identification and marginalization due to lack of structures.
In a bid to streamline, promote and develop Uganda’s film Industry, stakeholders under their respective guilds, and with a background of common guidelines; identified the need for collective negotiation and management of rights thus, the birth of Pearlwood a one stop film hub for all Ugandan filmmakers, films and information.